Kodak Polychrome Graphics

For Immediate Release
October 10, 2004

KPG BRINGS MONITOR PROOFING TO THE DESKTOP

Next generation monitor proofing technology awarded SWOP certification

Chicago, Illinois, USA - Color critical monitor proofing is now available for the desktop.

Kodak Polychrome Graphics (KPG) today announced availability of the Matchprint Virtual Proofing System - LCD, its second generation, SWOP (Specifications for Web Offset Publications) certified monitor proofing solution. With the Matchprint Virtual Proofing System - LCD, users employ off the shelf approved LCD monitors integrated into a RealTimeProof workflow to deliver contract color monitor proofing.

"The Matchprint Virtual Proofing System - LCD is very easy to implement and helps our customers improve efficiency by driving time and geography out of the workflow," said Rob Pipe, Business Director, Virtual Proofing, KPG. "Backed by KPG's unique color science, the Matchprint Virtual Proofing System - LCD delivers repeatable, consistent and reliable virtual proofing, monitor to monitor, day to day and location to location."

The Matchprint Virtual Proofing System - LCD combines the convenience of RealTimeProof with the color and accuracy of the KPG Matchprint Virtual Proofing technology. Utilizing high-end flat panel displays, the Matchprint Virtual Proofing System - LCD simplifies installation requirements and enables personal proofing. The system consists of one of four approved Matchprint Virtual - LCD monitors - the Eizo ColorEdge 21", the Apple Cinema Display 20" (plastic), the New Apple Cinema Display 20" and the New Apple Cinema Display 23", Matchprint Virtual Proofing Monitor Software, a Matchprint Virtual calibrator and the full suite of RealTimeProof web based proofing tools.

"The Matchprint Virtual Proofing System - LCD offers us a cost effective, simple solution for incorporating color accurate proofing into our workflow," said Tom Collins, Color Manager, Quad/Graphics. "We are impressed by Matchprint Virtual - LCD's color accuracy and performance. This technology is going to help Quad/Graphics to continue to exceed customer expectations on a daily basis."

KPG's RealTimeProof web applications enable color accurate collaborative or individual proof viewing of original files from a Matchprint Virtual Proofing System - LCD viewing station. In addition, customers can check the status of projects on matchprintvirtual.com from any web enabled Mac or PC computer. Customers can simultaneously view, annotate and mark up proofs online and automatically send e-mail notifications of project progress to team members. As a result, trade shops, clients and agencies can communicate better throughout the proofing process.

The Matchprint Virtual Proofing System - LCD recently earned SWOP certification on all four approved monitors. This validates the system's ability to deliver accurate RGB monitor viewing of CMYK color reproduction that reliably predicts final printed color in the web offset environment.

"SWOP certification is an important industry validation of our color monitor technology," said Pipe.

SWOP certification of a color proofing system entails an intensive visual and numerical evaluation by a panel of SWOP-qualified industry experts experienced in viewing and judging color.

About Kodak Polychrome Graphics
Kodak Polychrome Graphics provides one of the broadest portfolios of digital, conventional and business solutions available in the graphic arts industry today. Products and services include a wide range of computer-to-plate and conventional lithographic plate products, digital halftone, virtual, inkjet, and analog proofing products, digital printing applications, color workflow tools, business solutions and Kodak branded graphic arts films. With headquarters in Norwalk, Connecticut, USA, KPG serves customers around the globe with regional offices in the United States, Europe, Japan, Asia Pacific and Latin America. Additional information regarding Kodak Polychrome Graphics may be found on the company's website: www.kpgraphics.com.

For further information please contact:
Beth Hogan Scott
Kodak Polychrome Graphics
Director of Corporate and Worldwide Marketing Communications
Norwalk, CT
203/845-7115 (phone) 203/845-7173 (fax)

Michael Doebler
Eric Mower and Associates Public Relations Services
585/389-1868 (phone) 585/385-2003 (fax)


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